How Does Search Engine Optimization (SEO) Affect Your Business?
Over the last 12 months we have seen tremendous growth in the number of people using Google to find the business which they are looking to purchase or solve a problem.
This growth has been exponential and I have noticed that most customers or other marketers are spending the majority of their time using Google to find their solution to problems or to find out about products or services.
1. Off-page factors are becoming increasingly more important to ranking positions –
Recent rules changes have meant that these factors have become far more important to ranking a page. One of the main ways that Google is trying to make the search engine better is to try and rank good material higher because it is more relevant and give the user a better experience.
2. Social factors are becoming far more important –
One of the main reasons for the popularity of Facebook and Twitter is that they create a sense of community and that’s why people are using them on a daily basis. Because of this, ‘bots and ‘crawlers’ are spending less time on Facebook and more time searching for new content like video, audio and pictures. They spend a fraction of their time on Twitter but more on social media sites; giving more weight than ever to the social media signals.
3. Google will be more focused on original content –
One of the major changes that is likely to happen, is that Google will once again become more focused on original content. We’ve seen in the past that too many spun articles orators have caused quite a stir. The sites they maintain usually have high PR and have something to say about a subject. They just don’t usually produce much (if any) content. Will this change the way Google produces search results? I’m not sure.
4. Authority will be more important than ever –
One thing that we’ve noticed is that Google is slowly decreasing the importance that it gives to sites with a PR1 and above. These days if you have a PR1 and above, you’re likely to be on the first page of Google. Can this be a problem for sites with massive amounts of incoming PR? Not sure.
5. Google will be keeping an eye on sites that stay live for long periods of time.
Long gone are the days when they would crawl a site then leave it to do its thing. They want to keep a number of fresh links coming in to the sites they are managing. They won’t Balls it and leave a site in the dust, like they used to.
6. Websites that use a lot of neat java scripts or frames and shorten URLs will cause trouble.
This is because Google doesn’t like sites that are difficult to load, cause poor user experience, and try to cheat their way to rankings. They’ll also warn site owners who may be cheating their SERP and demote or drop their site in the SERPs.
7. Keyword stuffing is no longer a good idea.
If you’ve ever conducted keyword research and stuffed your meta keywords tag with 590 keywords and your pages rank as #1 or #2 in Google, you’ve pretty much deserved to be kicked off Google. Search Engines are now much more sophisticated and will recognise when a page is giving itself for too many keywords in the meta tag. domain was not long remain in the search engines, it just wasn’t doing you any good.
8. Importance of keywords and title tags.
You’ll want to make sure that your website title tags and your page description tags use your main keyword phrases and describe or list your website in the most detail as possible. This has become much more important these days. major search engines use the title and description tags in describing or ranking a web page when they return search results.
9. Using flow charts and others to help plan and or revise your sites structure is to your advantage.
If you have a site that has a lot of information on a single page, consider breaking that page into smaller pages that will allow for individual and descriptive tags. Additionally, you should use the body text tags to highlight important sections or sections of your page. Do this sparingly, but do NOT do it sparingly! You want the search engines to see the important information that is on your page.